In a strategic move to enhance growth and profitability, Unity announced the planned exit from certain non-strategic ad businesses, including the sunsetting of the ironSource Ads Network effective April 30, 2026. The company has engaged a financial advisor to assist with the divestiture of its Supersonic game publishing business. These changes are expected to accelerate revenue growth and improve Adjusted EBITDA margins. Unity's Strategic Grow revenue, excluding contributions from the ironSource Ads Network and Supersonic, is anticipated to increase by 48% year-over-year, significantly outpacing the overall Grow segment's expected growth of 24% for the first quarter. Strategic Create revenue is also projected to grow by 14% year-over-year.
Matt Bromberg, President and CEO of Unity, commented, "Unity Vector continues to deliver robust growth each quarter, driving results meaningfully above our guidance. Today’s actions will accelerate Vector’s impact on our business, enhancing both revenue growth and profitability." Unity expects minimal revenue contribution from the ironSource Ads Network after the first quarter of 2026. Further details, including historical revenue from the ironSource Ads Network and Supersonic businesses, can be found on Unity's Investor Relations website.