On March 26, 2026, Mobivity Holdings Corp. finalized the sale of substantially all of its assets to Mistplay, Inc. for a total consideration of $5,118,756.43 in cash and 6,328,991 Class B common shares of Mistplay's parent company, Reward Holdings, ULC. The cash component included a reserve of $300,000 for employee obligations and accounted for a working capital shortfall of $181,243.57. This transaction was approved by Mobivity's board of directors and the requisite stockholders, as detailed in the Definitive Information Statement filed on March 5, 2026. The assets sold included accounts receivable, intellectual property, and other operational assets necessary for the business. Additionally, Mobivity is entitled to potential contingent consideration based on future performance milestones. The sale marks a significant strategic shift for Mobivity, allowing it to focus on its core operations and potentially improve its financial position moving forward.

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