On March 24, 2026, Amaze Holdings, Inc. (NYSE American: AMZE) announced a strategic collaboration with LA Times Studios, LLC, aimed at launching Food Channel LA, a creator-led commerce platform. This initiative is designed to integrate live shopping, creator programming, and direct-to-consumer product experiences into a cohesive ecosystem. The collaboration marks a significant step for LA Times Studios as it ventures into social commerce, leveraging Amaze's end-to-end commerce infrastructure and brand authority.

Food Channel LA will operate as a live, commerce-enabled creator platform, featuring programming that includes creator-led cooking shows, live shopping events, and commerce-enabled brand integrations. The platform aims to combine the strengths of Amaze's logistics and monetization tools with LA Times Studios' brand power and audience reach. This partnership is expected to enhance the consumer experience by providing a scalable ecosystem for creators and brands alike.

The launch of Food Channel LA is anticipated to drive higher margin transaction revenues, aligning with Amaze's strategic shift towards scalable media-commerce monetization. The platform is set to begin onboarding creators and brand partners immediately, with initial live activations and programming expected to roll out by May 2026. This collaboration not only signifies a new chapter for both companies but also positions them at the forefront of the evolving landscape of social commerce, where media and commerce converge to create unique consumer experiences.

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